Think of some of your favorite brands or businesses. Now—what image comes to mind? Can you picture their logo? Their slogan?
Some of the most successful businesses, small and large, know that to stand out online, you MUST create a unique brand personality. This means creating a consistent and recognizable online voice and image.
What is brand personality?
Brand personality refers to the human-like characteristics associated with a brand that influence how they are perceived by consumers. It’s a way to personify a brand, giving it distinct personal attributes and values that consumers can relate to.
So, where can you start?
1. Create Your Image (Using a Free Logo Generator)
Every brand must have a logo. A logo will connect you with your audience instantaneously.
But—having a boring logo can be an instant killer. You’ll want your logo to display your brand’s unique personality.
I suggest trying a free logo generator. Fiverr’s free logo generator can customize dozens of options for you to consider.
Even if you don’t use one of the generated options, it can spark ideas and help you hone your image.
Once you have a logo, you’ll know what colors and fonts to use for consistency in marketing and promotional materials. It’s a win-win!
2. Determine Your Brand’s Message
What do you want your online message to be?
You can hone your brand’s message by outlining your core values and mission statement.
To brainstorm your brand’s core values, imagine your brand as a person. Who would they be, and what would they stand for? Jot down a list of values that would fit the bill for your brand.
Writing a mission statement can be challenging because it must be simple and concise. But once you define your company’s culture, goals, and values, you’ll find it easier to formulate a brief statement that encompasses your brand.
If you’re feeling unsure, you can easily find a freelance marketing strategist on Fiverr who will help you for a small fee.
3. Post Engaging Content That Stays True to Your Message
Now that you’ve determined your brand’s personality, it’s time to focus on online engagement.
When engaging with your audience online, it’s important to remember to be authentic.
Posting authentically is the most fool-proof way to build trust and credibility. Your audience is going to know when you’re trying to be something you’re not. So don’t!
Showcase the ups and the downs. Discuss the achievements and the failures. All while staying true to your brand’s values. Your audience will appreciate the relatability of your transparency more than you know.
Why is showcasing brand personality important?
By establishing a clear brand personality, you can:
- Foster and strengthen emotional connections with your audience.
- Differentiate your brand from local and national competitors.
- Create brand loyalty among existing consumers.
Examples of Brand Personality
1. Nike
We all know the iconic slogan Just Do It.
And t if I asked you to picture Nike’s brand as a person, you’d be able to do it, right?
You might have pictured someone athletic, talented, competitive, fair, brave, and determined. You might have imagined someone with awards and medals.
For that reason, Nike is a near-perfect example of successful branding.
2. Red Bull
Red Bull’s brand personality is wildly successful because its message and image align perfectly.
Their brand identity is edgy, energetic, loud, exciting, and extreme. It’s all about the adrenaline rush.
When you hear someone say, “Red Bull gives you wings’ you likely can picture the Red Bull logo or even the can with a pair of wings attached.
3. Lego
What makes Lego’s brand personality so unique is the fantasy world that motivates it. Lego is all about imagination and creativity. It’s built on imagination.
Thus, children and adults can relate to Lego’s youthful energy. We all were kids once—we all know what it feels like to have our imagination run wild.
Lego has successfully created a brand personality that leverages a universal feeling.
Conclusion
Now that you’ve got the tools to develop your brand personality, you can still gain a wider audience online.
The process will not be easy or immediate, but with time, patience, consistency, and authenticity, your online branding efforts will be rewarded.
NOTE: This blog includes affiliate links.