Think of some of your favorite brands or businesses. Now—what image comes to mind? Can you picture their logo? Their slogan? Some of the most successful businesses, small and large, know that to stand out online, you MUST create a unique brand personality. This means creating a consistent and recognizable online voice and image. What is brand personality?…
This is my very first blog post. I’m excited! My name is Emily Curtis, and I’m a writer. I’ve considered myself a writer since high school. But to be truthful, I’m not always writing for pleasure. And that’s okay. Things change. You get busy, and you forget. And writers block is way too real. However,…
When I decided to self-publish, I knew I would have to promote myself and my product like crazy. I would have to market myself. I wasn’t the shyest person, but I wasn’t one to put myself out there on every occasion. Putting yourself out there is hard. But it was something I had to learn…